Bartering businesses spreading
in Richmond, nationwide By: Jacob Geiger
Published: October 24, 2011
Venture capitalist Fred Adler once said, "Happiness is a positive
And for small-business owners, there's little question that sentiment
rings true. But the economic struggles of the past few years have
left plenty of firms looking for ways to cut down on cash spending.
And an ever-larger number of firms are cutting that spending through
bartering exchanges. (more...)
How I Learned to Love Bartering By BARBARA TAYLOR
Published: June 21, 2011
The last couple of years have been tough on those of us who make our
living selling small businesses. At my firm, 2008 was great, 2009
was bad and 2010 was abysmal. (more...)
Channel 6’s Bill Bevins of “Virginia
BIll interviews Cindy Creasy about JRTE and bartering among local
Aired on: 1/20/11
Swap Nation Why Bartering Is Making
By Jeff Garigliano
Published: September 24, 2009
If you're feeling squeezed by the recession, maybe it's time for a
dollarless deal. These folks have mastered the art of the trade.
Ron Trejo's advertising agency caters to small companies around Lake
Tahoe and Sacramento, and when they cut their budgets, he feels it
fast. But the economic downturn that hit his business hard didn't
stop him from taking his wife on a luxurious weekend getaway to Monterey
last spring: three days in a cottage at Pacific Grove's tony Sea Breeze
Inn. The Trejos shopped on Monterey's historic Cannery Row and cruised
the coast in a rented 1968 Cadillac convertible, winding up in a romantic
restaurant on the cliffs of Big Sur. (more...)
Area residents find ways to survive
By Iris Taylor
Published: May 24, 2009
Both businesses and consumers save cash by bartering.
The U.S. Department of Commerce said bartering accounts for 30
percent of the world's total business. There are 16 businesses and
consumer barter exchanges listed in the Virginia Barter Directory
Wayne Gross, owner of Aarrow Transmissions and Automotive, fixes
vehicles. But for some customers, instead of getting paid cash,
the value of the repairs is banked in an account at James River
Trade Exchange, a business bartering service on Monument Avenue
in Richmond. (more...)
Trading What You Have for What
Published: February 13, 2009
MANY years ago, when my oldest son was a newborn, we did what many
new parents do — we exchanged baby-sitting services with friends
who also had an infant. (more...
Small businesses, squeezed for cash and unable to get
loans, are turning to an ancient payment system: barter.
Daniel Blank, creative director at Bureau Blank Inc., a New York
graphic-design and brand-identity company, first used bartering
when he started the company in 2004, because it was hard to get
capital for a start-up. But he hadn't had to barter since then,
until now. (more...
Barter Exchanges Catch On as Credit
Small businesses find that trading for goods and services not only
conserves cash; it can also substitute for borrowing and rack up savings
Shawn Cressman, president of Cressman's Lawn & Tree Care, the
business his father started 33 years ago in Bethlehem, Pa., has occasionally
engaged in bartering with other outfits over the years. But transactions
were usually informal and not necessarily directly tied to the company's
bottom line. (more...)
Food411.com has Personal Chef
to Go as website of the month. (more...)
Barter a Bit and Give Your Cash
a Rest - The Wall Street Journal. March 16, 2008
When C.J. Cameron, owner of a small travel-marketing company, needs
a vacation, he doesn't call a travel agent or search for deals online.
Instead, the Palm Springs, Calif., entrepreneur logs onto Barter
Bucks -- an online service that helps businesses trade goods and
services with other individuals and businesses. (more...)
Work Magazine - Fall 2006
Give or Take - "Cindy Creasy Woolfold's James River Trade Exchange
Reformats Bartering witha Business to Business Bent" (more...)
North of The James - January 2005 Cindy Creasy Trade and Concepts by Charles G. McGuigan
Cindy Creasy Woolfolk grew up around music, promotions, public relations,
production and advertising. She was immersed in a bath of radio and
television from the time she was an infant, and she osmotically absorbed
everything about the industry. She’s a gracious woman
with a bountiful heart, a fluid voice and the spirit of a bonvivant.
She’s a natural born entertainer with bluegreen eyes, blonde
hair and a smattering of reddish freckles over an alabaster complexion.
Over the years she has worked hard for small businesses, mapping out
advertising strategies, creating marketing concepts. It’s always
been one on-one, Cindy and the client. And now she’s taken this
to a whole new level with James River Trading Exchange. (more
. . . )
Costco Magazine - July 2004 "Barter exchanges link businesses together into trading
networks where members trade with one another to turn their under-utilized
capacity into new revenue streams." (more...)
Chicago Tribune/Online Edition - October 2004
"Bartering among businesses reached nearly $8 billion in 2001,
the latest year the International Reciprocal Trade Association tracking
bartering activity, and it is believed to be growing more than 10
percent annually." (more...)
ContraCoastalTimes.com - October 20, 2004
"Better information flow about what's available for barter, new
barter networks, and connections between various barter networks have
all contributed to its [trading industry's] growth..."
View/Read Entire Article...
Women In Business = October 31, 2004
Getting Results and Growing Your Businss with Creasy Woolfolk Concepts
Inc Magazine "A barter exchange - for those who haven't
used one - combines the functions of classified advertising and a
bank. Customers sign up to sell anything from drywall to dentistry,
the exchange compiles the listings in a directory, and buyers contact
sellers directly or through a broker employed by the exchange."
Kiplinger Personal Financial Magazine "Think of barter
as a supplement to your regular cash business, not a replacement for
it. For most businesses, producing a 6-8% of sales per year by barter
is a reasonable ceiling."
"The key to successful bartering is know how to use the system.
Learn to be flexible in your buying habits. Give your trade broker
time to find what you want, and be willing to help by giving referrals."
"There's no tax advantage or disadvantage to bartering.
Cash sales and trade sales are treated identical under the tax law."
Opportunity World "Businesses are bartering for many
reasons. Most important, perhaps, is that it gives them the ability
to leverage their cash reserves into more purchasing power while increasing
cash flow and lowering overhead expenses."
Nation's Restaurant News "Barter exchanges help cash-strapped
entrepreneurs stimulate sales, develop new clients, convert excess
capacity or inventory into revenue, and acquire goods and services
needed to conduct a business. The most important benefit of barter
is cash conservation: keeping cash in the bank while using barter
revenue to offset normal operating costs."
Hotel & Motel Management "Bartering turns empty rooms
into valuable commodities. Trading room nights brings hotels new customers
to feed other profit centers - such as food and beverage, telephone,
laundry and parking -- with opportunity to return as a cash customer
and even refer a few friends."
"Small business owners tend to be the biggest beneficiaries
of barter because they can trade goods based on their own wholesale