Cindy Creasy Woolfolk believes a
strong community stems from vibrant local businesses. Her mission
to support and promote Richmond-based companies is fundamental to
James River Trade Exchange, which she started in 2004.
A veteran marketing entrepreneur with advertising experience and
media skills, Cindy became familiar with professional barter organizations
about 10 years ago when she started advising friends who created
a trade exchange in New Orleans.
In developing James River Trade Exchange, she looked at existing
models and applied her extensive promotions skills. She understood
that the list of trade quality members is the exchange’s greatest
asset. To promote that, member pages online are not restricted but
searchable by the general public.
“We want our members to get new business and for people to
see who they can trade with,” says Cindy, whose award-winning
advertising and public relations company, Creasy Woolfolk Concepts,
is a trade member. “We want them to get cash business, too.”
Jim Roman of Business Owners Institute has been a trade exchange
member for a couple years. “I teach business owners how to
build better businesses. When I have empty seats in a workshop,
I can offer those seats for trade. … Cindy suggested how I
could maximize my efforts by offering those otherwise empty seats
on trade, helping me build my business.”
Cindy is a member and former vice president of the Network of Enterprising
Women and her Business Network International group, BNInsteins,
which named her Notable Networker for 2009.
A graduate of the mass communications/advertising program at Virginia
Commonwealth University, Cindy is married to Dr. Royce W. Woolfolk
Jr. and the mother of sons Royce Woodson and Nicholas. She has served
as a team mom for the Richmond Little League for a dozen years.
“Rarely does one have the opportunity to get to know, let
alone work with, such a warm, caring and creative person as Cindy
Creasy Woolfolk,” says Re/Max Commonwealth Realtor and fellow
BNInstein Claire Shaffner. “She inspires everyone who has
the privilege of knowing her.”