The Guld Resource Group
100% Trade Services
Speaking Topics, Keynotes, Half Day and Full Day Training
|Direct - Contact member directly
to make appointment for trade.
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|| Can change without notice. It is best to check w/ broker
and/or client before transacting.
||Speaking, Training and Business Consultancy
||The Guld Resource Group
||Call JRTE : 804-257-7126
Michael Guld is an author, speaker, trainer and marketer. He is President
of The Guld Resource Group, providing management and marketing consulting
as well as corporate training.
Guld has lived the "radio dream," building a radio group
from scratch. He and his two partners started MainQuad Richmond
Broadcasting, operators of WBBT, Oldies 107.3 and WJZV, The Wolf,
His Mission Statement reflected his operating philosophy…
*Entertain Our Listeners…Ratings will follow
*Superserve Our Clients…Revenue will follow
*Take Care of Our Staff…Loyalty will follow
*Take Care of Our Community…And everything else will take
care of itself.
In 2002, his station was awarded the Virginia Association of Broadcaster's
Lawrence B. Richardson Award, the highest state award recognizing
community service. The stations were also the recipient of The District
Media Award (2003) from the American Cancer Society, the highest
recognition given to a media partner over a four state region by
In April of 2005, Guld published The Million Dollar Media Rep:
How to Become a Television and Radio Sales Superstar. The book's
focus is to teach broadcast sales executives how to grow their clients'
business; and by doing so, the salesperson's personal business will
take care of itself. The sales techniques and marketing principles
presented are beneficial for all businesses.
His mission is to prove that "nice guys can finish first."
The tagline of his company… "Building Profits Through
People, Promotion and Passion" reflects his belief that profits
follow when you do the right things.
Guld received his BBA and MBA from the University of Georgia. He
sits on the board of the Jewish Community Center, where he is past
Chairman of the Marketing Committee and is past Chairman of Safeplace,
a non-profit service agency that helps teens in crisis situations.
He has been married to Natalie for 17 years. Together, they have
three children…Spencer (15), Stephanie (13) and Justin (9).
"Build Your Profits Through People, Promotion or Passion"
Too often in today's competitive business environment, the focus
of attention is on "profit." But as the saying goes…"if
you spend all of your time watching the scoreboard, the ball is
going to hit you in the face!" Like the winning score in a
ballgame, "profit" is the end result of playing a great
game! By focusing your energy on just three areas, you will win
over your employees, win over new customers…and profits are
sure to follow.
MARKETING AND PROMOTION
"If You Don't Promote Your Competitive Advantage, You Won't
Regardless of how good you, your product or your service is, if
you don't promote yourself, there's a good chance that no one will
hear you, see you or buy from you. How do you get your name out
to your prospective customers without going broke? How do you judge
a return on your marketing investment? Michael will answer these
questions and give you tools to analyze your marketing strategy.
"The Magic Words of Leadership"
Building a successful business is all about building relationships.
How do you lead to get the most out of your employees? How do you
build loyalty where they will go the extra mile for you and your
customers? How do you keep your best employees from taking the next
offer that pays a little more? Discover how easy it is to lead when
you use the "magic words" every day.
"Provide World-Class Service at the Local Level"
What is "world-class service?" It is the talk of many
in service industries but the reality of few. World-class service
will greatly exceed service expectations on a consistent basis.
When a client is provided with world-class service, it often becomes
a legendary experience that is retold to others in a form of free
publicity that cannot be bought. Michael will break down the attributes
of world-class service and show by example how in most situations,
it's the process that will determine your reputation more than your
"Make Your Career, Not Just Your Month"
Why is it that some people are more successful in sales than others?
What qualities do they possess? What habits do they have that keeps
them at the top of their game month after month and year after year?
Long-term success is no accident. Top producers in every industry
share unique qualities that lead to their success. Discover the
fundamentals of high performance that will unleash your sales potential.
MOTIVATION---PERSONAL DEVELOPMENT "Passion…The Difference
Between Being Good and Being Great."
Passion is the difference between "good performance"
and "great performance." Passion is the difference between
"liking what you do" and "loving what you do. Passion
is contagious. So how do you bring out the passion in yourself and
in others around you on a daily basis? Michael will share his insight
on what he believes is the key to personal happiness and to professional
Positive Attitude + Positive Activities = Positive Results
Everyone knows how important it is to have a positive attitude
and that feeling defeated will often become a self-fulfilling prophecy.
However, wanting success is only the beginning. It's the action
steps that follow that will determine your direction. Michael will
show how motivation and inspiration (attitude) are important, but
it is perspiration (activities) that will ultimately lead you to
achieve your goals.
Life's a Reality Show and You're the Star
As the old saying goes, "Life's not a dress rehearsal."
You are either a spectator or a participant in the game of life.
Reality shows have nothing over our real world experiences. Michael
presents a humorous, yet inspirational view of life in our modern
day world and shares his simple philosophies on how to get the most
out of every day.
THE DRUMMING EXPERIENCE
Nothing will "wake up" a room like the sweet sounds of
As an accomplished drummer, Michael has entertained many groups
and organizations with his interactive percussion sessions involving
members of the audience. The drumming experience can be integrated
in combination with any of the above speeches.