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As an advertising executive and owner of Creasy Woolfolk Concepts, Cindy Creasy Woolfolk had witnessed and experienced a decline in advertising dollars and budgets soon after 911. Two of Creasy Woolfolk Concepts largest clients sold to out-of-town companies within a six month period. Cindy knew that Creasy Woolfolk Concepts would weather the storm, but also decided to open a business that not only performed well in a good economy but actually thrived in a bad economy.

Cindy was familiar with the barter industry as she knew several owners of a trade exchange in New Orleans, LA. Throughout a ten year period she watched Crescent City Trade Exchange grow and prosper, offering its members a unique approach to grow and market their businesses. After a lot of research, phone calls and conversations with trade exchanges and trade exchange members from all over the country Cindy decided to open a trade exchange in Richmond, VA. James River Trade Exchange was incorporated in July of 2003.

Cindy felt that Richmond needed a professional trade exchange and set out to create a business model that differed from most, concentrating on customer relations, individualized accounts and a user-friendly system of tracking barter transactions. James River Trade Exchange has an open membership which allows perspective members to see the wide range of businesses and services that are already participating in JRTE. JRTE encourages members to reach out to one another directly, but also offers brokering for those businesses who want to limit their participation and daily interaction with other members.

James River Trade Exchange will consider any company for membership as long as the owner fully believes in and practices integrity, quality and professionalism in their business. To date, James River Trade has signed up over 300 members and averages five new members a month. James River Trade Exchange is the member’s trade exchange. JRTE employees enjoy assisting members in arranging and recording transactions, making introductions, hosting events and providing them with essential information. Existing members are encouraged to reach out to fellow members to solicit sales and attend networking opportunities. Each member is urged to recruit new businesses as well as bring prospects to quarterly socials. These socials allow JRTE members and their guests an opportunity to network and learn about barter experiences. For those who have fully embraced the concept of bartering, membership in James River Trade Exchange has proved beneficial time and time again.





   
 
© James River Trade Is A Woman-Owned Business
4908 Monument Avenue - Suite 101 Richmond Virginia 23230 Phone: (804) 257-7126 FAX: (804) 257-5450
2003 - 2009 All rights reserved.

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